Management philosophy:
Management is not knowing, but doing.
Management doesn't make things complicated, it makes things simple.
Management is not to control others, but to give freedom to play.
There is no small thing in management, and really good enterprises do not have things that roll people's hearts. To achieve this realm, it is to do seemingly simple things ten thousand times without making mistakes, at least not low-level mistakes.
Management starts with taking care of yourself. Management is not a skill, nor an art, but a discipline.
Competition concept:
The cake of success is never cut.
Instead of cutting eggs with others, it is better to cut a cake alone.
If you want to surpass your opponent, first surpass yourself.
If you dance in your opponent's familiar footsteps, then each step is a trap.
The best way to get ahead of your rivals is to let them learn from you, and the only advantage ahead of your rivals is the speed of innovation.
If an enterprise widens the distance between customers, it is equivalent to widening the distance between it and its competitors.
Principles for dealing with competitors:
Respect, learn, dare to compete, do not make comments, do not care about the comments of opponents.
Branding is a strategy, not a strategy.
Brands are not meant to compete, but to surpass the competition.
Brands are not for the present, but for the future.
Brand is a customer-centric, rather than a competitor-centric, the so-called brand is not to pursue differences with competitors, but the consumption value of the target customer source is different.
The core of a brand is added value. The so-called added value is the thought pursuit of entrepreneurs, the behavior of employees, and the feeling of consumers to the brand's expectations.
The road to brand growth is long, the road to extinction is instant.
Service concept:
Loyal guests are not born with, rely on strength to fight for, rely on sincerity to maintain.
Service is the process of creating added value for guests, and service is endless.
Only by learning from the guests can we serve the guests.
Service is not only a career, but also a spirit, a quality.
Service is to make guests feel a sincere heart to help them succeed.
Employees are the most important guests of the enterprise, if the enterprise even employees can not become loyal guests, then other guests are just a kind of cheating.
Work standards, work philosophy:
Beyond the imagination of customers is the only standard for us to do things, to exceed the imagination of customers, we must stand on the shoulders of customers to think about the problem, and then use their own or enterprise 100% efforts to create; Every employee must understand that our teachers are not general managers, managers but our customers, picky customers are our best teachers, as long as we are open-minded and studious, dedicated, do our best, do our best, we will be able to exceed the imagination of customers.